Aug 10 Existing Business Or Just Starting in Fashion - You Need To Know About WWDMAGIC MAGIC… It’s not an illusion. It’s a walk-in closet full of fashion designer imaginations. An estimated 85,000 people will attend MAGIC, the largest apparel show in North America, which returns August 15th-17th at the Las Vegas and Mandalay Bay Convention Centers. MAGIC, which stands for the Men’s Apparel Guild in California, has been running for the last 83 years. Most of the apparel at the show, however, is geared towards female buyers resulting in a slight makeover of “WWDMAGIC” (Women’s Wear Daily). MAGIC is a great place for small businesses to share their wears with bloggers, and meet prospective boutique clothing buyers. MAGIC is pretty much for everyone in the fashion industry, and a few of us at Meeo Miia plan to walk the floors and attend some of these amazing panels. Check them out below. Sunday, August 14th at MAGIC. 1:30 PM to 2:30 PM. LV Convention Center, North Hall, Level 2, Room N250. Frances Harder of Fashion Business Incorporated will moderate Financing and Launching a Brand – a panel that will provide fundraising tips to help you take your fashion product ideas to the next level. #fundraising #branding #production #marketing #roadmap @FashionBizInc @Betabrand @DELACOMMUNE Sunday, August 14th at MAGIC. 4:00 PM to 5:00 PM. LV Convention Center, North Hall, Level 2, Room N251. Katherine Stein of Softlines SGS will moderate Stories From Creative Suppliers and Producers – a panel that will discuss the future of fashion and technology. #3D #wearabletech #ecofriendly #futuristic @SGS_SA @Jeanologia @DownAndFeather Tuesday, August 16th at FN PLATFORM. 11:30 AM - 12:30 PM. LV Convention Center, South Hall, Level 2, ROOM S229. Ilse Metchek of California Fashion Association will moderate Where Have The Retail Customers Gone? – a panel that will provide insights into developing brands and keeping customers whose purchasing habits are influenced by style and pricing over loyalty. #brand #loyalty #retail #consumer #experiences #uncertainty @calfashion @unitednude Tuesday, August 16th at MAGIC. 12:00 PM - 01:00 PM. LV Convention Center, North Hall, Level 2, Room N251. Alle Fister of Bollare.com will share her PR firm stories with Celebrity, Charity, Press Tie-Ins – a panel that focuses on the importance of celebrity endorsements, and reaching the appropriate media in the fashion space. #celebrity #endorsements #charities #media #fashion @bollare @Ipanemausa @caleresinc Tuesday, August 16th at WWDMAGIC. 3:00 PM. LV Convention Center, Buyer’s Suite, Level 1, Room N115. Karen Giberson of the Accessories Council shares tips on sales and retail trends in the Increase Your Sales and Profits with Accessories seminar. #sales #retail #trends #profits #growth #accessories @AccessoryNews Tuesday, August 16th at WSA@MAGIC. 3:30 PM - 04:30 PM. LV Convention Center, South Hall, Level 2, WSA@MAGIC Show Floor, Booth 91400. Eddie Hertzman of VAMP will moderate How Technology Influences the Industry – a panel that will look at the industry leaders in footwear technology. #footwear #shoes #technology #production #marketing @sourcingjournal @AnatomicCo @vionicshoes @feetzshoes We’re looking forward to some MAGIC-al moments indeed!